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Small Fry Advisory; Taylor Whetman MBA, CPA

Fractional Controller Services

Senior financial oversight without the full-time price tag.

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A full-time controller in Salt Lake City runs $130K–$180K per year all-in. My fractional controller service gives you that same CPA-level oversight, embedded in your business each month, at a fraction of the cost. Best for companies that already have basic bookkeeping in place and need a senior financial professional reviewing, managing, and advising on top of it.

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Small Fry is focused exclusively on bookkeeping and controller services. If you have tax preparation or advisory needs, I can refer you to a trusted CPA that can provide these services.

Small Fry Advisory

Already have a bookkeeper? Controller services work as a standalone engagement (no need to switch your existing bookkeeper). I review the work, manage reporting, and add the strategic layer your business needs.

Controller Lite

$2,000- $3,500/mo

For $1M–$3M companies with a bookkeeper who need oversight

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You've got someone handling the day-to-day. Now you need someone making sure it's right and telling you what it means.

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  • Monthly close review & financial statement sign-off

  • Bookkeeper supervision & quality control

  • Variance analysis (budget vs. actual)

  • KPI dashboard setup and monthly reporting

  • Lender & investor-ready financials

  • Two strategy calls per month

  • Annual budget build

Controller Pro   

$3,800- $6,500/mo ★ Most Popular

For $3M–$7M companies in growth mode

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You're moving fast. You need someone who can keep up and see around corners.

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  • Everything in Controller Lite

  • Full annual budget & quarterly reforecast

  • Three-statement financial model

  • 13-week rolling cash flow forecast

  • Audit & review preparation support

  • Unlimited Slack access (business hours)

  • Weekly check-in + monthly deep dive

  • Board & investor reporting package

Controller Executive

$7,000-$12,000/mo

For $7M–$10M companies with complex operations or near-term milestones

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Pre-audit. Pre-sale. Pre-raise. When the stakes are high, you need a CPA who's been there.

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  • Everything in Controller Pro

  • Multi-entity & multi-location reporting

  • Internal controls documentation & gap analysis

  • Due diligence support (sale, acquisition, or financing)

  • SaaS metrics: MRR, ARR, churn, LTV, CAC

  • Real estate waterfall & distribution modeling

  • Fractional CFO advisory (up to 4 hrs/month)

  • Dedicated availability & response SLA

Small Fry CPA
QBO Level 2 Certified
QBO Payroll Certified
Certified Ramp Specialist Badge

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